no laughing matter
zelfstandig naamwoord
Roget 642:
importance,
consequence,
moment,
prominence,
consideration,
mark,
materialness.
import,
significance,
concern;
emphasis,
interest.
greatness
etc.
31;
superiority
etc.
33;
notability
etc.
(repute)
873;
weight
etc.
(influence)
175;
value
etc.
(goodness)
648;
usefulness
etc.
644.
gravity,
seriousness,
solemnity;
no joke,
no laughing matter;
pressure,
urgency,
stress;
matter of life and death.
memorabilia,
notabilia†,
great doings;
red-letter day.
great thing,
great point;
main chance,
the be all and the end all"
[Macbeth];
cardinal point;
substance,
gist
etc.
(essence)
5;
sum and substance,
gravamen,
head and front;
important part,
principal part,
prominent part,
essential part;
half the battle;
sine qua non;
breath of one's nostrils
etc.
(life)
359;
cream,
salt,
core,
kernel,
heart,
nucleus;
keynote,
keystone;
corner stone;
trump card
etc.
(device)
626;
salient points.
top sawyer,
first fiddle,
prima donna [Sp.],
chief;
triton among the minnows;
'it' [U.S.]. "
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